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Jack Roycroft-Sherry's avatar

What do you think of the preference reversal phenomenon in economics? I take it that you don’t see it as accurate to think of us as having static, predefined preferences that we simply draw upon when making a decision. But then, what’s the alternative? I’m still trying to grasp what you mean here.

Is the basic idea from embodied cognition that we come to know what we want based on our interactions with the environment? That is, we only form a "preference" as we move to complete a goal and, in the process, discover what our preference is? So, instead of having a stored, static preference, our preferences emerge dynamically as we engage with a particular context or task?

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